Strategic Communications, Research & Systems Leadership
This page features work across the public sector, marketing, and organizational culture. Projects span strategic reports, brand campaigns, and thought leadership, grounded in systems thinking and a commitment to thoughtful, values-driven change.
Highlights include government, civic, and institutional work. Select pieces appear below and in the main Portfolio.
Jump to Section: Strategic Reports | Change Communications | Infrastructure | Insight
Strategic Reports & Institutional Storytelling
HUD Annual Report 2022/23
Editorial & Delivery Lead | NZ Ministry of Housing and Urban Development | 2023
Led the Ministry’s first fully in-house annual report. Developed a clear, Treaty-aligned narrative that showcased Ministerial and system-level progress in housing and urban development.
Co-developed a repeatable process, timeline, and strategic partnerships to support future reporting cycles.
Coordinated over 30 contributors and aligned messaging across teams. Delivered a report praised for its integrity, accessibility, and strategic clarity.
→ Te Tūāpapa Kura Kāinga 2022/23 Annual Report — PDF
→ View on Ministry website
GLS Virtual Open House Presentation
Narrative Designer | SFU Graduate Liberal Studies | 2021
Commissioned to design a narrative-driven presentation for the program’s first virtual open house, during COVID-19. Crafted a 10-slide deck showcasing the GLS ethos, structure, and community, blending institutional clarity with student voice. Framed for busy adult learners, the presentation was used to support recruitment and online engagement during a pivotal transition.
Market Research & Brand Analysis
Lead Researcher & Writer | BCIT Fundamentals of Branding | 2021
Led research and writing of a 13-page brand analysis of Driftwood Brewery. Developed insight on storytelling, customer behaviour, and market positioning.
Earned 100%; praised for outstanding analysis and writing quality.
Global Market Expansion Strategy
Strategic Researcher & Cultural Analyst | BCIT Global Marketing | 2021
Assessed market entry potential for Purdys’ expansion into Iceland, with focus on branding and global strategy. Co-led writing of a 24-page insight report covering economic, cultural, and competitive factors.
Received 98% for a “well written and informative” report.
Change Communications & Stakeholder Alignment
Market Launch Campaign
Campaign Co-Designer & Presenter | BCIT Promotional Strategies | 2021
Developed an integrated marketing campaign for Shake Shack’s hypothetical entry into Canada. Conducted market research, built personas, crafted strategy, and co-led final campaign pitch.
Demonstrated cross-channel and stakeholder insight, and campaign- and team-building fundamentals.
Managing Change: The Real Digital Transformation
Author | BlueSilverShift Blog| 2021
Wrote a thought leadership article re-framing digital transformation as a cultural and organizational shift—not just a technical one.
Aligned insights with client-facing strategy work and elevated the company’s voice, earning leadership praise for its clarity and human-centred tone.
Communications Infrastructure & Operational Clarity
Navigating the Cloud: Introduction to Cloud Language (eBook)
Author | BlueSilverShift | 2019
Created an educational resource to bridge understanding between cloud engineers and business leaders. Led the translation of technical concepts into clear, accessible language.
Used in business development to support cloud literacy across non-technical stakeholders.
Insight Development & Systems Thinking
Consumer Insight & Retail Reflections
Analyst & Cultural Strategist | BCIT Consumer Behaviour | 2021
Produced essays and reports connecting marketing theory with real-world consumer and retail dynamics. Explored brand evolution (A&W), cultural shopping behaviours, and generational trends.
Applied systems thinking to deepen insights on branding and consumer psychology.
→ A&W: Evolution of a Brand — On building emotional connection through nostalgia while shifting toward ethical, future-focused branding.
→ The Science of Shopping — On unconscious shopping behaviour, gendered decisions, and store design influence.
→ Gen Z and the Future of Department Stores — Strategies to reengage teens who often skip malls.
Teresa Stolarskyj 