Strategic Communications, Research & Systems Leadership
I design clarity in complex environments — translating systems, strategy, and organisational change into narratives people can act on.
This selection highlights work across government, civic institutions, and values‑driven organisations.
Jump to Section: Strategic Reports | Change Communications | Research & Insight
Systems & Strategic Clarity
How I turn complexity into coherence.
Te Tūāpapa Kura Kāinga – Ministry of Housing & Urban Development
Annual Report 2022/23
Editorial & Delivery Lead | NZ Ministry of Housing and Urban Development | 2023

Led MHUD’s first fully in-house annual report, establishing a repeatable reporting process and aligning 30+ contributors across policy, finance, and operations.
Developed a Te Tiriti/Treaty‑aligned narrative connecting Ministerial priorities with system‑level housing outcomes.
Delivered a report tabled in Parliament and recognised for its integrity, accessibility, and strategic clarity.
→ Te Tūāpapa Kura Kāinga 2022/23 Annual Report — PDF or View on Ministry website
Graduate Liberal Studies Virtual Open House Presentation
Narrative Designer | SFU Graduate Liberal Studies (GLS) | 2021

Designed a 10‑slide narrative presentation for the program’s first virtual open house during COVID‑19.
Framed the GLS ethos, structure, and student experience for busy adult learners, blending institutional clarity with authentic student voice.
Supported recruitment and online engagement during the program’s transition to virtual delivery.
Navigating the Cloud: Introduction to Cloud Language (eBook)
Author | BlueSilverShift | 2019

Created an eBook translating cloud engineering concepts into accessible language for business leaders.
Used in business development to improve cloud literacy and bridge communication between technical teams and executives.
Change, Governance & Organizational Capability
Managing Change: The Real Digital Transformation
Author | BlueSilverShift Blog| 2021

Wrote a thought‑leadership piece reframing digital transformation as a cultural and organisational shift rather than a technical upgrade.
Used to support client strategy conversations by clarifying the human and behavioural dimensions of change.
Research, Insight & Meaning-Making
How I analyze, synthesize, and surface what matters
Market Research & Brand Analysis
Lead Researcher & Writer | BCIT Fundamentals of Branding | 2021

Led research and analysis for a 13‑page evaluation of Driftwood Brewery’s brand positioning, customer behaviour, and narrative strategy.
Produced insights on storytelling, differentiation, and market dynamics that demonstrated strong analytical depth and writing clarity.
Global Market Expansion Strategy
Strategic Researcher & Cultural Analyst | BCIT Global Marketing | 2021

Conducted a 24‑page market entry analysis for Purdys’ potential expansion into Iceland, assessing economic conditions, cultural dynamics, regulatory factors, and competitive landscape.
Produced strategic insights on feasibility, positioning, and market fit, integrating global systems thinking with cultural analysis.
